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LaunchPoint Fitness Training · Asheville, NC

Launch your Fit-Life

Personal training that teaches you to work out independently.

151 W Haywood St., Asheville, NC 28801

Erica spotting a client on the bench press

The LaunchPoint Purpose

LaunchPoint Fitness Training is personal training that teaches clients to eventually work out independently. I started it after watching dozens of friends and acquaintances avoid the gym because they didn’t feel equipped to navigate strength training.

Each six-week block is built on progressive overload, gradually increasing the demands on your body to build muscle and fitness. Every session is also a structured lesson in how to train safely and effectively without a personal trainer, while we get you strong and fit.

~ Erica

The LaunchPoint Athlete

LaunchPoint athletes are ready to make meaningful changes and need help getting started. I take the intimidation out of the gym for you.

My clients are creating lives that support longevity and vitality, and want to move freely and live fully. They value quality, are excited to commit to a goal, and just need a little accountability and knowledge to get started.

Client high-fiving after a session
1

A quick conversation

We talk about your goals and your “why” so we both know whether we’re the right fit.

2

One-hour session

Optional: book a one-hour session before you commit to a six-week block.

3

Six-week block

Get strong and learn to train confidently and independently.

Six-week programs

Training Packages

All programs are one-hour sessions over six weeks.

Foundations

10 sessions · 1–3 days/week

Part 1$1,200

For anyone beginning or rebuilding a strength routine in a supportive, structured way. You’ll learn to move safely, lift confidently, and understand what your body needs to thrive. Each session blends foundational strength work with personalized mobility and stretching, teaching you to maintain your practice independently.

Part 2 · 10 sessions · 1–3 days/week$1,000

Strong Base

16 sessions · 2–4 days/week

Part 1$1,920

Maintain and build strength, bone density, and balance through consistent, progressive resistance training. Sessions adapt to your body’s needs, teaching you to listen, adjust, and train sustainably. You’ll leave with the tools to keep training safely on your own and make exercise a lasting part of your life.

Part 2 · 16 sessions · 2–4 days/week$1,600

Bedrock

20 sessions · 3–4 days/week

Part 1$2,400

For clients who want to learn and refine technique and develop fitness that supports everyday life. You’ll work through compound lifts, targeted accessory work, and mobility to create a strong, balanced, resilient body. The emphasis is on education, precision, and consistency, so you progress intelligently and continue confidently on your own.

Part 2 · 20 sessions · 2–4 days/week$2,000

Reclaim & Recover

12 sessions · 1–3 days/week

Part 1$1,440

For clients recovering from injury or managing physical limitations who want to train safely. Each session integrates movement restoration, strength development, and supportive mobility work. When needed, Erica can integrate your physical therapy so your training complements rehabilitation. You’ll learn to move comfortably around injury and maintain fitness independently as you recover.

Part 2 · 12 sessions · 1–3 days/week$1,200

Train Together · Part 1 & 2

Buy one, get one 50% off

All six-week programs can be scheduled with a training partner. Partner sessions are structured so each person receives individual attention and coaching while sharing the same program.

Training with a partner increases consistency, motivation, and long-term success. People who commit to a shared fitness goal are nearly twice as likely to stick with it, and those who meet regularly with an accountability partner have a 95% likelihood of reaching their goal.

“Accountability breeds response-ability.” ~ Stephen Covey

Single sessions

1 Hour Skill Session

Hourly

Per hour$125

Individualized guidance for refining specific lifts, movements, or skills. Ideal for:

  • Former clients working through new movements or wanting support with a lift
  • Prospective clients wanting to test the waters
  • Olympic lifters improving snatch, clean, or jerk technique
  • CrossFit athletes learning to link toes-to-bar, pull-ups, or handstand push-ups
  • Strength athletes refining form for a personal record

Each session includes targeted mobility work, movement assessment, corrective drills, and strategies to keep improving independently. You’ll leave with a clearer understanding of your mechanics and personalized feedback.

Erica stretching in the gym

About

Erica

25 years teaching & coachingB.S. in EducationDivision I rowerTop 1% CrossFit Open

Erica brings 25 years of teaching and professional coaching to her personal training. With a B.S. in Education, her career spans Division I collegiate rowing, CrossFit coaching and elite-level competition, leadership in wellness for older adults, and personal training for adolescents with ASD and dementia patients. Erica meets each client where they are and implements clear, manageable plans.

Her coaching experience is broad and uncommon: she has taught children foundational movement, trained young adults on the autism spectrum, coached collegiate and competitive athletes, introduced adults to Olympic lifting, and led centenarians through chair yoga, aquatics, and group fitness.

As a youth athlete she held swim team pool records at the community pool and played high school varsity tennis, soccer, and softball. She rowed for the University of Dayton in the nationally ranked lightweight 8+, then moved into competitive CrossFit, finishing near the top 1% in the CrossFit Open multiple times between 2013 and 2017. Today she trains at Pisgah Fitness and is an avid 4.0 tennis player working toward 4.5.

A mother of two, sister, and the family cats’ best friend, Erica balances elite-level knowledge with real-life empathy and accessibility, making high-quality coaching attainable and sustainable. She looks forward to working with you.

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LaunchPoint Philosophy

“If exercise could be packed in a pill, it would be the single most widely prescribed and beneficial medicine in the nation.”~ Dr. Robert Butler

The ability to move freely and stay strong throughout life is one of the greatest predictors of longevity and quality of life. My program combines evidence-based strength training, targeted mobility, and mindful recovery to help you build strength and power that lasts: fitness that supports how you want to live, not just how you train.

The goal is for every client to train confidently and independently after our training block. The six-week blocks are structured to teach proper form and how to manage your way around the gym. You’ll develop the skills to manage your own progress, understand recovery, and adjust your training as life changes. This model values education over dependency.

We do NOT want to keep you in an endless loop of sessions. The goal is to empower you to move well, lift safely, and live actively for years to come.

Phone call availability (two options)

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